What Lastmod finds today
What Lastmod looks for
Lastmod finds what to fix for your SEO and AI visibility with fixed rules you can read, and with numbers you can check against your own data. AI is only used to explain a finding and draft the fix.
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Quick wins
Pages that are close to the first page and already get seen, but hardly get clicked. The fix is usually the title or the meta description.
- The rule
- The page ranks between position 4 and 10, has at least 100 impressions in 28 days, and a click-through rate of 2% or lower.
- Needs
- Google Search Console
CTR decoupling
Clicks fall while rankings hold. That pattern is often caused by an AI answer or another search-result feature taking the click. Lastmod reports the pattern, never a claim that a specific feature is doing it.
- The rule
- Impressions stay at 90% or more of the earlier level, position gets no more than 0.5 places worse, and click-through drops by 40% or more. Compared: the last 7 days against a 28-day baseline.
- Needs
- Google Search Console
Content decay
Pages that get clearly fewer clicks than a year ago, and lose more than the rest of your site does. Comparing with the same period last year filters out the season and site-wide trends.
- The rule
- The page got at least 50 clicks in the same 28 days last year, now gets at least 20 fewer (and 30% or more of them), and lost at least 15 percentage points more than the whole site.
- Needs
- Google Search Console, with at least 13 months of data
Cannibalization
Two of your own pages show up for the same search terms, so neither gets the full attention. Lastmod lists each pair with the shared terms and suggests one option per pair, based on where the clicks go now.
- The rule
- A search term with at least 30 impressions in 28 days, on which two of your pages each get 20% or more of the impressions. A pair counts from 100 shared impressions. Merging is suggested only when the second page gets 10% or less of the pair's clicks, and the pair has at least 20 clicks.
- Needs
- Google Search Console
Technical SEO
The fundamentals search engines rely on, found by crawling the pages in your sitemap. Pages marked noindex are skipped for the metadata checks.
- The rule
- Six checks, each a fixed rule against the crawled page.
- Missing title — The page has no title tag, or an empty one.
- Missing meta description — The page has no meta description, or an empty one.
- Duplicate title — The same title appears on two or more indexable pages.
- Missing canonical — The page has no canonical tag.
- Canonical points elsewhere — The canonical tag points to a different domain.
- Broken internal link — A page links internally to a page that returns an error status (400 or higher).
- Needs
- Access to your domain (verified, or through Search Console) and an XML sitemap
Pages not showing in search
Pages that can be indexed but did not appear in Google at all. Lastmod checks every page it crawled, and only pages it has known long enough.
- The rule
- The page returns status 200, has no noindex, is not redirected and has no canonical to another URL, has been known for at least 28 days, and had zero impressions in the last 28 days.
- Needs
- Google Search Console and access to your domain
Few internal links
Pages that hardly any other page on your site links to. Lastmod counts the links it found in the crawl, which is a minimum: it only runs when the crawl covered most of your pages.
- The rule
- An indexable page, not the homepage, with at most 1 internal link pointing to it in the latest crawl. Skipped when the crawl covered less than 90% of your pages.
- Needs
- Access to your domain (verified, or through Search Console) and an XML sitemap
Core Web Vitals
Core Web Vitals are a weak ranking signal. Expect a better experience for your visitors, not a jump in position.
- The rule
- On mobile, largest contentful paint above 2,500 ms, interaction to next paint above 200 ms, or layout shift above 0.1, as measured by Google PageSpeed Insights, for pages with at least 100 impressions in 28 days. Real-user data is used when Google has it, lab data otherwise.
- Needs
- Search Console and Google PageSpeed Insights
All 34 types, by what you do about them
Every type Lastmod can find, grouped by the kind of proof it ends in. Each page says what it is, how it is found and what you do.
The numbers above are starting values. We tune them as real data comes in.
See which apply to your site
Start the 30-day free trial. Technical checks run as soon as Lastmod has access to your domain and can read your sitemap.
30-day free trial · no credit card · database and hosting in the EU