Opportunity library
Missing meta description
A page has no meta description, so the text under your link in search results is chosen for you.
- Applies to
- One page at a time
- How much work
- A quick fix
- Ends in
- Fix it and see it live
How Lastmod finds it
The crawl reads the HTML head of every page and flags the ones without a description.
What you do
Summarise the page in one or two sentences and add it as the meta description.
How the work is followed up
Lastmod looks for your change on the live page and closes the opportunity when the problem is gone. Clicks are followed as context, not as the proof.
More about this problem
Other types in this group
- Missing title →
- Duplicate title →
- Missing canonical →
- Canonical points to another site →
- Title or description length →
- Internal links via a redirect →
- Hreflang problems →
- Very similar pages →
- Incomplete structured data →
- Indexable account pages →
- Unusual URL structure →
- Few internal links →
- Broken internal link →
- Pages not showing in search →
- Google picked another canonical →
- Content seems to need JavaScript →
- Sitemap needs cleaning up →
- Homepage does not say who is behind the site →
- Missing page with search traffic →
See which of these apply to your site
Start the 30-day free trial. Lastmod runs the checks and shows what it found, with the evidence.
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