Opportunity library
Incomplete structured data
Structured data that is missing or incomplete keeps pages from being understood as products, articles or businesses.
- Applies to
- The whole site
- How much work
- Some work
- Ends in
- Fix it and see it live
How Lastmod finds it
The crawl reads the markup on a template's pages and compares it with a page that is complete.
What you do
Add the missing fields to the template, filled from each page's own values, and test one page.
How the work is followed up
Lastmod looks for your change on the live page and closes the opportunity when the problem is gone. Clicks are followed as context, not as the proof.
More about this problem
Other types in this group
- Missing title →
- Missing meta description →
- Duplicate title →
- Missing canonical →
- Canonical points to another site →
- Title or description length →
- Internal links via a redirect →
- Hreflang problems →
- Very similar pages →
- Indexable account pages →
- Unusual URL structure →
- Few internal links →
- Broken internal link →
- Pages not showing in search →
- Google picked another canonical →
- Content seems to need JavaScript →
- Sitemap needs cleaning up →
- Homepage does not say who is behind the site →
- Missing page with search traffic →
See which of these apply to your site
Start the 30-day free trial. Lastmod runs the checks and shows what it found, with the evidence.
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