Example report
The month, in one document.
One report per site per month: what is open, what was done, what is being measured and what the results say. Every number on this page is made up.
Read it section by section
The report as Lastmod makes it, with the template's own labels. Beside each section, how to read it.
SEO report — example-bakery.com
- Organisation
- Example Agency
- Period
- 2026-09-01 – 2026-09-30
- Data through
- 2026-09-30
Inventory
| Open opportunities | Count |
|---|---|
| Low | 1 |
| Medium | 2 |
| High | 1 |
| Total | 4 |
| New this period | 3 |
Review
Open opportunities by priority, and how many are new this month. These are the findings from the crawl and Search Console that are still waiting.
Throughput
| Tasks completed this period | 3 |
|---|---|
| Median cycle time (days) | 4 |
Execute
Tasks completed this month and the median time they took. This is work your team did: Lastmod doesn't make the changes.
In monitoring
| Changes in monitoring | 1 |
|---|---|
| Next result expected | 2026-10-12 |
Measure
Changes whose measurement window is still open, and when the next result is expected. The window depends on the kind of change.
Evidence
| Positive results | 1 |
|---|---|
| Total results | 3 |
| Result confidence: High | 1 |
| Result confidence: Medium | 1 |
| Result confidence: Low | 0 |
| Inconclusive | 1 |
| Confounded | 1 |
Result
The results that came in this month, split by how reliable the measurement is. The bands describe the measurement, not how good the change was. “Positive” means clicks per day were higher after the change, on a High or Medium result that is not confounded. A result with too little data does not count toward the total either.
Impact
| Estimated incremental clicks (band) | Negligible |
|---|
Result
Estimated extra clicks across the results that count, as a band with the sum beside it. How it is calculated is explained below.
Context
Clicks
- This period
- 4820
- Previous period
- 4420
- Difference
- +400
Impressions
- This period
- 61300
- Previous period
- 59800
- Difference
- +1500
Average position
- This period
- 8.4
- Previous period
- 8.9
- Difference
- -0.5
Context
Clicks, impressions and average position for the whole site, against the previous period. This says nothing about what any single change did.
Made with Lastmod
How to read the impact line
It adds up estimates over the measurement windows, so it is easy to misread.
A difference from the baseline, not proof that the change caused it.
- A total, not a rate
- Impact adds up extra clicks over the measurement windows: the clicks in each window minus what the baseline pace would have produced over the same days. A single result is stated in clicks per day.
- Only results that count
- High or Medium reliability, and not confounded. Declines count too, so the total can be negative.
- The band comes first
- The band is the headline. The exact sum is supporting evidence, not a forecast, and the band limits are provisional.
- Counted in the month it was computed
- A result belongs to the month Lastmod computed it, which can be later than the month the work was done.
- Site-wide tasks
- They are recorded under tasks completed, but have no page to compare, so they never appear in the results or the total.
How it reaches you
- Monthly, automatic
- One report per site, generated a few days after the month ends. There is no way to generate one on demand.
- PDF and page
- View the report as a page in Lastmod or download the PDF on the Reports page. The email carries the PDF.
- Who receives it
- The account owner, or an admin if there is no owner. It is not sent to your clients.
- English or Dutch
- The email follows the recipient's language, and a download follows the language of whoever downloads it.
- Which plans
- Every plan, the free trial included. On Pro the header carries your logo and colours, on Agency your agency's name as well; Starter and trial reports use the Lastmod template. Agency keeps every report; the others keep them for a limited time.
On Pro and Agency: your logo and colours on it
The header carries your name, logo and accent colour, on Pro and Agency. The footer, the file name and the delivery email still say Lastmod.
Example Agency
Illustrative dataSEO report — example-bakery.com
- Organisation
- Example Agency
- Period
- 2026-09-01 – 2026-09-30
- Data through
- 2026-09-30
Made with Lastmod
See the loop on your own site
Start the trial, connect Search Console, and the loop starts. Every plan gets monthly reports, the trial included.
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