Opportunity library
Click-through rate drop
A page's click rate fell below what its position normally gets, while the position itself held steady.
- Applies to
- One page at a time
- How much work
- A quick fix
- Ends in
- Improve it and measure it
How Lastmod finds it
Lastmod compares each page's click rate with the expectation for its position over time.
What you do
Look at how the page shows in Google, rule out other explanations, and rewrite the snippet if it is outdated.
How the work is followed up
Lastmod compares the clicks on the page before and after your change, with a range and a note on anything else that changed. With too little traffic it says so instead of guessing.
More about this problem
Other types in this group
See which of these apply to your site
Start the 30-day free trial. Lastmod runs the checks and shows what it found, with the evidence.
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