Opportunity library
Fewer clicks than last year
A page gets fewer clicks than in the same period last year, which often means its content has aged.
- Applies to
- One page at a time
- How much work
- A larger job
- Ends in
- Improve it and measure it
How Lastmod finds it
Lastmod compares each page's clicks with the same period a year earlier.
What you do
Update what is out of date, such as prices, dates and steps, and add what visitors now expect.
How the work is followed up
Lastmod compares the clicks on the page before and after your change, with a range and a note on anything else that changed. With too little traffic it says so instead of guessing.
Other types in this group
See which of these apply to your site
Start the 30-day free trial. Lastmod runs the checks and shows what it found, with the evidence.
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