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Glossary

Click-through rate (CTR)

Click-through rate is the share of impressions that lead to a click: clicks divided by impressions, usually shown as a percentage.

A page shown 1,000 times and opened 20 times has a click-through rate of 2%. Search Console reports it for every page and query.

CTR depends heavily on position: results near the top get far more clicks than results further down. A low CTR therefore means little by itself; it says more when you compare it with pages at a similar position, or with the same page over time.

In Lastmod

Quick wins look for pages with a click-through rate of 2% or lower at position 4 to 10. CTR decoupling looks for a fall in CTR while impressions and position hold.

Guides that use it

Where it comes up

Where Lastmod checks for it

Related terms

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