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Glossary

Quick win

An SEO quick win is a page that ranks close to the first page and gets many impressions but few clicks, so a small change to its title or description may help.

The idea is to spend effort where search engines already do half the work. A page that ranks and is shown often is one search engines already treat as relevant. What is missing is a reason for searchers to open it.

A quick win is a hypothesis, not a promise. A better title may lift clicks, or it may change nothing. That is why Lastmod measures the result and tells you when there is not enough data to say.

In Lastmod

Lastmod flags pages at position 4 to 10 with at least 100 impressions in 28 days and a click-through rate of 2% or lower.

See it on your own site

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